A fixed automation
Same steps, every time.
Something happens, and the same thing follows. A form arrives, it’s logged, you’re alerted and a confirmation goes out. Perfect for jobs that never change.
First 50 clients: 50% off50 places left
London · AI agents & automations
AI agents and automations that earn you more and give you your time back.
We build the systems that answer enquiries, book appointments and chase leads. We can build the website and lead journey around them too.
We look at your business first. Then we recommend what to build.
01 / The problem we solve
Every day, your business leaks a little.
Not because you’re bad at it. Because you’re busy doing the actual work.
Up a ladder. Phone rings.
A new customer calls. You can’t answer. They ring the next name on Google.
TradesHands full at the basin.
Three booking messages sit unread until lunch. One has already gone elsewhere.
SalonsA queue, and the phone.
The front desk can’t help the person in front of them and the caller at once.
ClinicsThe quote nobody chased.
Sent last week. No reply. You meant to follow up. There’s never a good moment.
AgenciesShop shut. Questions keep coming.
Your website looks fine, but it can’t answer anyone. So it doesn’t bring enquiries.
RetailersAdmin at the kitchen table.
The same forms, the same copy and paste, the same evening gone.
All of us
None of this is a people problem. It’s a missing system.
Work out what it’s costing you02 / Your numbers
What is it costing you every year?
Move the sliders to match your week. They’re your numbers, and nothing you enter leaves this page.
Roughly left on the table each year
£16,850
Plus 312 hours of admin. That’s about 8 working weeks.
What hurts most?
Your best first hire looks likeZoe, Reception & bookings
A rough sum from your own numbers, not a promise of results.
03 / Our main service
Two ways to get work off your plate.
One does the same job every time. One can read the situation first. Most businesses need a bit of both, and we’ll tell you which.
An AI agent
Reads it. Decides. Inside your rules.
A customer asks to move an appointment. The agent reads it, checks the diary and offers a new time. If it’s tricky, it hands over to you with the details attached.
How an agent could handle a missed callExample
- Missed call, 18:42
- Sorry we missed you. How can we help?
- Boiler’s making a noise. Can someone come this week?
- Yes. We have Thursday at 9 or Friday at 2. Which suits?
- Thursday please.
- Booking ready. Sent to the owner to confirm.
What you get
- More enquiries handledSomeone is always picking up the conversation.
- Faster follow-upPeople hear back while they’re still interested.
- Your time backLess copying, chasing and evening admin.
- Fewer missed opportunitiesCalls and quotes stop slipping through.
- Clear handover to a humanWhen it needs a person, it comes to a person.
04 / Meet the AI team
Four roles. Built around your business.
Think of these as job descriptions you can hire for. Pick the one that would help most, and we’ll shape it to the way you work.
These are not real people. Maya, Zoe, Zara and Alex are fictional, AI-generated personas representing software agents, not human employees. Every role is custom-built around your business.
Customer support
Maya
Calm, patient and never flustered by the tenth question of the day.
- Everyday questions
- Approved information
- Organised requests
- Human handover
What she can do for your business
- Answers common questions about your hours, services and policies.
- Keeps routine requests in one organised place.
- Hands anything unusual to you, with the details attached.
Reception & bookings
Zoe
Warm, quick and always first to pick up the conversation.
- Inbound enquiries
- Availability checks
- Appointments
- Callbacks
What she can do for your business
- Picks up enquiries while you’re busy with a customer.
- Checks availability against your diary.
- Helps book the appointment or arrange a callback.
Operations & admin
Zara
Quietly exact. Likes a clean list and a finished job.
- Back-office tasks
- Organised information
- Prep for your team
What she can do for your business
- Takes repetitive tasks off your team’s list.
- Pulls scattered information into one place.
- Gets work ready for a person to check and finish.
Sales & follow-up
Alex
Friendly, persistent, and never forgets to follow up.
- Lead qualifying
- Missed-call follow-up
- Quote follow-up
- Bookings & sales
What she can do for your business
- Asks the right first questions, so you know who’s serious.
- Follows up after missed calls and unanswered quotes.
- Keeps interested people moving toward a booking or sale.
Not sure which one you need? That’s what the meeting is for.
Book a discovery meeting05 / Demo websites for sale
See it first. Then make it yours.
Buy a demo and we’ll adapt it to your business, or use one as a starting point. Pair it with an AI agent and every enquiry the site brings in gets answered and followed up.
- Buy a demoWe adapt it with your name, words and photos.
- Start from oneUse it as the base for something more tailored.
- Add an agentShe catches and follows up what the site brings in.
06 / What we do
AI comes first. We build what goes around it.
-
01
Main service
AI agents & automation
Pick one repetitive job. We define the tools, the approved knowledge and the human handover. Then we pilot it.
Talk about an agent -
02
Websites & branding
A responsive website or redesign, identity, copy structure and search-ready foundations.
Ask -
03
Marketing & ads
A campaign idea, posts, short-form creative, a landing page and a test plan. Media spend is scoped separately.
Ask -
04
Lead generation
A clear path from an advert or search result to an enquiry, callback or useful reply, with qualification and follow-up steps.
Ask
07 / How we work
Nothing important gets sold blindly.
First we understand the business. Then we recommend what to build.
- 1You are here
Talk to us
WhatsApp, email or send a query. Whichever is easiest.
- 2
Book a meeting
A discovery call to understand your business and how it runs.
- 3
We analyse your needs
Where time and money are being lost, and what an agent or automation could handle.
- 4
We design and set it up
A tailored agent, automation or website, with clear boundaries. You review it, then we go live.
08 / Launch offer
First 50 clients get 50% off.
Plus a special offer for the businesses that start with us first. We’ll confirm exactly what it covers in your meeting, before you commit to anything.
We update this count by hand as clients join.
50 of 50 places left
09 / FAQ
Straight answers.
Anything else? Ask us. We’d rather talk than guess.
Are these real people?
No. Maya, Zoe, Zara and Alex are fictional, AI-generated personas that represent software agents. They aren’t human employees and the portraits aren’t images of real people.
Can you customise an agent for my business?
Yes. Every role is custom-built around your business, your tools and the way you like things done. The four roles here are a starting point.
Will it act without checking with me?
Not unless you’ve agreed it can. Agents start with approved information and a human handover. Sending, publishing, spending or anything irreversible stays off until you give that permission.
How does pricing work?
It depends on the task, the connections involved, usage and support. We agree it after the meeting, once we know what would actually help. We don’t sell set packages. The first 50 clients get 50% off.
What’s the first 50 clients offer?
The first 50 clients get 50% off, plus a special offer. We’ll confirm exactly what it covers in your meeting, before you commit to anything.
Do I need a website as well?
Not always. If yours already brings in enquiries, we’ll build around it. If it doesn’t, we can redesign it or adapt one of our demos.
What happens in the first meeting?
We ask how enquiries reach you, where your time goes and what falls through the cracks. Then we analyse it and recommend what’s worth building. The meeting doesn’t commit you to buying anything.
Can I call or message on WhatsApp?
Yes, please do. You can call or message us on WhatsApp, or email hello.kerbappeal@gmail.com.
Can I buy one of the demo websites?
Yes. You can buy a demo and have it adapted, or use it as a starting point. Many businesses will want an AI agent alongside it to catch and follow up enquiries.
10 / Book a meeting
Talk to us. The line’s open.
Tell us a little about your business. We’ll book a meeting and work out what could actually help.